# How old is the list that my ad will get blasted to?

The email lists are only comprised of active prospects, both old and new. As long as the prospects’ email is still good, it remains on the list. We maintain a high level of list hygiene, so the prospects are always active and responsive.&#x20;

Bounced emails and unsubscribes are removed instantly and we are constantly adding new prospects to the lists daily. We always make sure the lists are responsive to the offers being sent.


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