> For the complete documentation index, see [llms.txt](https://help.extremeleadprogram.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.extremeleadprogram.com/pay-per-click-website-traffic/how-is-this-different-from-contextual-ads.md).

# How is this different from Contextual Ads?

Contextual ads are display banners or native ads which is an interruption type of ad. The Pay Per Click ad traffic is more of an intent type of ad. This means the prospect has actually searched for terms relating to a business opportunity, MLM offer, making money online, etc.