First, confirm that the destination loads correctly on mobile and that a test form submission reaches your CRM and triggers the intended follow-up.
Check the page speed, headline, audience fit, form length, and call to action. A focused page with one next step is usually easier for a new visitor to understand.
Review the campaign report and your own conversion tracking together. Neither a click total nor a lack of sales proves traffic quality on its own. Contact support with your order number and page URL if you need help investigating.